When Roy Trubshaw and I worked on MUD1, we saw it as a means of giving people freedom. For players, freedom to do and to be; for us, freedom to make our imaginations real (well, OK, virtual). Most of the early UK virtual worlds that followed had that same sense of idealism. After our "high energy" presentation, the questions were even stranger. Someone asked why humanities research got left out, and we had to say that we couldn't find it to be directly relevant on our top 10 list of bulleted points. Ian made the point, and I agreed, that doing the research for this panel made us think differently about academic research. While I'm not going to say that what we've done personally has no value, it was a definite challenge to try and make it *directly relevant* in a BULLETED POINT for developers.